In this article we are going to discuss about Types of Marketing..

Marketing:

The action or business of promoting and selling products or services, including market research and advertising.

Types of Marketing:

1. Offline marketing

2. Online/Digital Marketing

  1. Offline Marketing :

Offline marketing refers to any advertising that is carried out using traditional offline media, such as television, billboard ads, and radio. … Even though many advertisers are focusing on digital marketing and advertising, traditional offline media channels are still important

The Offline marketing divided into 3 types again listed below.

A.ATL Marketing campaigns

B.BTL marketing campaigns

C.Market research  

A. ATL  Marketing campaigns:

ATL Marketing‘ stands for ‘Above the Line Marketing‘. This kind of marketing is the kind of marketing that has a very broad reach and is largely untargeted. Think about a national TV campaign, where viewers across the nation see the same advert aired across the various networks.

B.BTL marketing campaign:

‘BTL Marketing’ stands for ‘Below the Line Marketing‘. This kind of marketing is the kind of marketing that targets specific groups of people with focus. For example, a leaflet drop in a specific area, a Google Adwords campaign targeting a certain group or a direct telemarketing campaign targeting specific businesses

C,Market Research:

Market research is defined as the process of evaluating the feasibility of a new product or service, through research conducted directly with consumers.

Medias of Offline Marketing

2.Online/Digital Marketing:

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

The Types of online business explained blow in detail;

The Online marketing divided into 8 types again listed below.

  • Social Media Marketing Platforms. …
  • Influencer Marketing. …
  • Email Marketing. …
  • Content Marketing. …
  • Search Engine Optimization (SEO) Marketing. …
  • Pay-per-click (PPC) …
  • Affiliate Marketing 8. …
  • Mobile Marketing.

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Medias of Digital Marketing